Paul’s Perspective:
This video provides a necessary foresight into how evolving technologies and the digital landscape will shape the future of business-customer relationships. It underscores the need for businesses to stay ahead in adopting new strategies to connect with an upcoming generation of consumers.
Key Points in Video:
- Customer expectations are at an all-time high and will continue to rise.
- Companies targeting post-millennials must adopt non-traditional marketing methods.
- Radical transparency and honesty will be crucial for businesses moving forward.
Strategic Actions:
- Understand the escalating customer expectations driven by technology.
- Revise marketing and communication strategies to cater to post-millennials.
- Implement practices of radical transparency in business operations.
The Bottom Line:
- Mike Walsh highlights the crucial role of artificial intelligence, digital transformation, and automation in reshaping customer and employee engagement for the next generation.
- He emphasizes the importance of adapting marketing and communication strategies to meet the evolving expectations of post-millennials.
Dive deeper > Source Video:
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